Probers - Those with a plan and a Number that is centered on what would really make a difference in their life in retirement.
In Part 2 — called "Figuring It" — Eisenberg takes a look at four members of a hypothetical family to show how the Number varies depending on background, career, interests and lifestyle. Both here and in the third part of the book — called "Finding It" — Eisenberg also looks at differences and changes in financial planning, trying to find the purpose any individual may have in retirement and how that purpose impacts the Number.
Eisenberg strikes a fairly good balance between plain financial and investment advice and touchie feelie thoughts about finding a purpose to retirement. Because Eisenberg's theme is more holistic in thinking about purposes and personal goals in retirement, the main text never suggests any particular formula for coming up with the Number. There is, however, a calculation tool in the appendix. Still, the main benefit of the book is perhaps giving a different slant on retirement and retirement planning that is not strictly financial or motivated by money.
The blog connection? Showing his (or someone's) media and marketing savvy, Eisenberg is using the blogosphere as a marketing tool. Through e-mails and the book's web site, Eisenberg encouraged bloggers to obtain a free advance copy of the book. There was no explicit obligation to review the title in exchange for the copy. Still, the marketing strategy evidently has some success because here's one more blog review.
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