"People Love New Ideas" addresses the idea of if you build a better mouse trap, people will beat down your door to get to it. When what really happens is that every great idea has had the red stamp of rejection on its face. Similarly, "The Best Ideas Win" exposes the fact that the idea that is best adapted to what society will accept is the one that wins.
The Myths Of Innovation is an entertaining book that is easy to read and easy to understand. It makes you think before you assume. Although he debunks and destroys many myths, Berkin actually creates a set of insights that will help you come up with ideas, or at least get you to thinking about them.
The book is written for anyone who wants to know how we got where we are, and why things are the way they are. If you want to learn, if you don't want to be hit over the head with statistics, if you are open to alternative points of view, and you have a sense of humor, then The Myths Of Innovation is for you.
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