Most essays clearly get the point across although a couple aren't as strong. The book does what it sets out to do: motivate the reader to get out there to put ideas to work to develop a remarkable organization that gets everyone buzzing.
Though the book explains the contributors gave up their by-lines for the book, I would've liked to know who wrote each story. There's no way to guess who wrote which story as few of them relate to the businesses associated with the people. What does knowing who wrote it do for me? It tells me who made the observation or how the person thinks. It's like sharing a quote without the author's name.
It's an easy, gratifying, and fast read. I read the whole thing in about an hour. Each essay is about two pages on the average. All the proceeds from the book got to three charities.
This is one kind of cow that Meryl wouldn't mind becoming...
Article comments
1 - Christine
I got my hands on a pre-printed copy of the big moo. I really liked it. The preface was a little preachy, but Seth is a marketing guy and he has to stand on his soapbox and tell you what he thinks. I really liked that the entries are short. For today's ADHD society, it will be read by the masses. I have little time to sit and read more than a chapter at a time, and to be able to pick up and put down the book was great.
I do wish also to know who wrote what. Because each entry isn't credited, it makes it frustrating to try to find more thoughts by that particular author that strikes a cord.
There is definitely something for everyone in this book. And I do agree with Seth that being great isn't good enough you need to be remarkable.
The website http://www.sethgodin.com/bigmoo/authors.html does give you a better insight to who contributed to the book.
All in all I would recommend this book to anyone business minded that had even a few minutes to read
2 - meryl
Thanks for providing an excellent comment. I agree with everything you said, Christine.
3 - Adam Riemer
Meryl, Thank you for your wonderful review and you are a Purple Cow with a Big Moo!!!!
I would like to also say that remarkabalize, started by The Big Moo authors customizes and personalizes copies of The Big Moo for your and your organization as well as holds innovation workshops and seminars all over with The Big Moo tour. Please feel free to contact me http://www.remarkabalize.com for more info about the tour and the books.
We are also a full service, non-traditional marketing firm with Cattleists and ShMOOze guides.
4 - Jason
Meryl and Seth should work on many projects together.