As a business owner, coming out on top in search results is something I am always striving for. Unfortunately, there is so much contrasting information out there on how exactly you're supposed to do that,knowing what to do si difficult. Everyone seems to have a gimmick and you need to really understand SEO to create a comprehensive strategy for your business.
The Art of SEO is written by four experts in the field. Eric Enge is the CEO of the SEO consulting firm Stone Temple Consulting. Stephan Spencer founded the SEO firm Netconcepts and the training/coaching program ScienceofSEO.com. Jessie Stricciola is the co-founder of SEMPO.org and the CEO of San Francisco SEO and web marketing firm Alchemist Media. Rand Fishkin is CEO and co-founder of Moz, a Seattle-based company focused on building software for marketers.
The Art of SEO examines the ways that searching has become a part of our everyday lives. Organizations as well as individuals need to have a presence on the web and they need search engine traffic to bring them traffic.
As individuals in our society move towards being professional consumers, we need to understand how search and search engine optimization are the keys to success in the new web economy.
The Art of SEO begins with understanding search engine basics like how results pages are laid out and how vertical results (or instant answers) fit into results. You'll also learn how crawling, indexing, and ranking work and how content comes into play in your analysis. The Art of SEO will explain what content a search engine can see on a web page, including alt tags and titles and how important readability is.