When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that.
The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still many resisters out there.
Grunert focuses on business marketing online. She takes the reader on a journey that explains in simple language exactly what online social network marketing entails and time-saving tools you can employ once you are engaged.
In simple, easy-to-understand, language, Grunert provides real-life case studies to help the reader understand why and how online marketing can increase business growth.
I love the way Grunert organized the book. In the beginning of each chapter she gives clear explanations about various topics. This is followed by “Acorns,” which are tips throughout the book that offer social marketing strategies. At the end of each chapter, she provides key points to remember.
In the chapter about social networking, she writes that social networking “isn’t something new, online marketing versus in person marketing is new.” Whenever I give seminars, I always say the same thing. Social networking takes you beyond that superficial networking stage. It helps take the conversation beyond the “how’s the weather” stage to “how are the kids?” stage.
She also provides action steps to follow.
In the chapter about profiles on a social networking sites, Grunert says that your “personal profile is like your handshake.” She tells readers to make sure their profile page shines.
I also like that she sets this book up as a workbook. It helps the reader get a sense of what to do and what to say on social networking sites. In one chapter, she helps the reader define who they are and what they do for their customers.