Book Review: Table for Three? by Darryl Rosen

Having read stacks of management books, I'm fed up with hearing about the traits that great managers should possess, such as Integrity, Humility, and Transparency. C'mon — are managers people or Greek gods?

I say, toss out the sandals and togas and tell me about the guy who's a genuinely good person, but curses at his employees from time to time. Or the gal who conducts screamingly boring meetings and then is stunned to discover that no one was listening.

Real flesh and blood managers are human beings like the rest of us — and they make stupid mistakes.

That's why it was so refreshing to read the delightfully funny and clever book by Darryl Rosen, called Table for Three? Using Your Smart Phone at Lunch & 50 Dumb Mistakes Smart Managers Don't Make! (2012, $19.99).

Rosen is a well-known motivational speaker and performance coach for managers and sales professionals. For many years, he served as president and owner of Chicago-based Sam's Wines & Spirits, which he grew from a small single operation to a multi-unit retailer with nearly $70 million in sales. Along the way, he learned from his own management errors how to coach talent, keep people motivated, inspire salespeople, communicate effectively, and be a more influential leader.

Table for Three? comprises 50 short chapters, each one devoted to a classic mistake Rosen has observed as one of America's most seasoned executive and sales trainers. These range from dispensing too much advice and dousing people's good ideas to neglecting top performers and passing the buck. Because of Rosen's retail experience, there's plenty here for sales professionals as well as those who manage, train, and develop sales teams.

Managers will see themselves in many of Rosen's personal anecdotes, and they'll have fun reading this book because the mistakes are so very human and recognizable. Written in lively, entertaining prose, the book offers self-coaching lessons designed to help smart managers make small behavioral changes that add up to big results over time.

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Article Author: Patricia Gale

Patricia Gale is a well-known ghostwriter of health and business books, blogs, and articles, and has been a freelance editor, business writer, and journalist for more than 30 years. She lives in upstate New York.

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