Although it essentially is a heavily disguised sociology book, Simpsonology doesn't read like a dry textbook. The language is user-friendly, and it stays away from more complex theories and ideas. It's the type of book that an Introduction to Sociology professor would give to students as a fun but educational supplement to their other sociology textbooks. Since Delaney himself is a sociology professor, I'll bet that's exactly what he does.
My one concern however, is whether or not those sociology students still find The Simpsons relevant. Although it has a firm place in history (d'oh is in the dictionary!), the show is admittedly not as big as it used to be. Younger people are arguably more familiar with more recent animated shows like the immensely popular Family Guy. Simpsonology would most likely appeal to older fans of the series.
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