Kluger infuses the book with little nuggets of information that can be fun for trivia hounds and some interesting scientific studies on a host of topics from predicting the stock market to discovering how a smaller army can beat a bigger one. Overall, though, Kluger’s book comes down to the basic tenets of common sense and natural human behaviour in that it is as hard to predict using a single scientific method as it is difficult to define using a dictionary.
Simplexity is a fun book and stands alongside other examples of pop psychology or sociology, like Levitt’s Freakonomics. Kluger’s book is well-written, but can be a little dry in some places. Nothing is particularly mind-blowing or earth-shattering, either, but it can make for some interesting table conversation.
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