When creating video content for the Internet, one of the biggest mistakes is taking a video originally made for television and uploading it online.
This is the kind of advice you’ll find in Jessica Kizorek’s book Show Me: Marketing With Video On the Internet. The enterprising 26-year-old film director and author, who has visited 55 countries on all seven continents directing and filming video projects for charitable and humanitarian organizations, knows whereof she speaks (despite the tongue-in-cheek disclaimer on the back cover: “Don’t pretend you know what you’re doing. Nobody does.”).
In the Preface to Show Me Kizorek promises “… an amalgamation of practical advice and general rules of thumb…” in a book “…about utilizing videos as a powerful form of communication.” She makes good on that promise in 12 numbered and two bonus chapters, plus a 19-page section of appendices.
Kizorek builds the case for using video as a marketing tool logically by first taking a look at the evolving Internet and the advantages of video. In a chapter called “The New Marketing Model” she examines the unique attributes of the Internet and explores ways online video can and should exploit those attributes.
In further chapters Kizorek talks about identifying one’s audience and deciding how to measure the success of online video content. She follows with an analysis of ten successful online video marketing campaigns. She rounds out the offering with a set of chapters on how to produce internet videos, get people to watch them, avoid legal entanglements, and ends with a speculative look at the future of the Internet and the part videos will play.
In the bonus chapters she relates online video use to not-for-profit and humanitarian work. Her company, Two Parrot Productions, recently filmed in Ghana. She talks about the perils and pitfalls of working on such projects as she experienced them on that trip. The appendices contain helpful legal document samples (Producer’s Agreement, Director’s Agreement, etc.) referred to in the text.
Article comments
1 - George Henkel
Video and Filming are not the same.
If you print Filming Video you are incorrect.
You are either Filming Motion Pictures or stills or you are Video Recording.
Doesn't matter if it is Digital or Tape.