Are you suffering from a lack of Web-based visibility? Do you need to make it easier for people to find your website? And once they have found your website, do you know how to convert casual users into active users? The goal of SEO Warrior is to show you how to do these things and more through a collection of techniques, hacks, and best practices.
In SEO Warrior you will learn about Search Engine Marketing (SEM), social networking, and other techniques that will help you to create compelling websites that can stand the test of time. SEO Warrior is contained in 496 pages divided into 18 chapters.
Chapter One, "The Big Picture," examines what Search Engine Optimization (SEO) is and what kind of benefits that you can expect from the proper implementation of SEO.
Chapter Two, "Search Engine Primer," gives you a view of the big picture of the search engine terrain and covers how it works including looking at the algorithms involved, Google Page Rank, as well as the search engine bots.
Chapter Three, "Website Essentials," now takes a look at options with the perspective of your website. This includes domain names, hosting options, software design, as well as providing the most fundamental building blocks for creating your online presence.
Chapter Four, "Internal Ranking Factors," are those things that you can control directly from within your site that can affect your rank in the Search Engine Results Pages (SERP). This details both page factors as well as site factors.
Chapter Five, "External Ranking Factors," are those things that do not depend on you directly, and in many cases things you have no control over. Covered here are external bound links, user behavior patterns, and how you are perceived by the outside world.
Chapter Six, "Web Stats Monitoring," examines different web monitoring tools. Analyzing your site stats is core to your SEO work and fully understanding your web stats can require many tools.