Many business entrepreneurs wondered a while ago whether or not they should innovate. According to Robert Brands and Martin Kleinman, we must innovate, and our success as a business largely depends on innovation. Innovation is more important today than ever because it is a holistic strategy that leaders create. Innovation is what makes businesses flourish in the right environment.
Innovation isn’t easy though. It takes courage and a lot of guts and it is not for the weak willed. In order to innovate, business entrepreneurs must take risks. To be innovative means that entrepreneurs must try things that have never been tried before in order to see if there is a need for a particular kind of product. If there is a need for the product, the entrepreneurs end up winning. If there is no need for the product, the entrepreneurs have to go back to the drawing board and think of another innovation for the product.
Robert’s Rules of Innovation presents a new way of doing innovation, equipping the reader with all the principles that (s)he will need to be successful. Robert’s ten rules of innovation are the hallmarks of encouraging entrepreneurs to flourish in their business. The ten rules of innovation will help entrepreneurs to inspire, lead, and drive the process of innovation, manage the risks associated with the innovation, create a formalized New Product Development (NDP) process, encourage others to try new things, build value for the innovation proposed, create accountability, train and coach staff, remain open to new ideas of all kinds, observe and measure the new innovation for success, and grow a company’s profitability.
This book has a wonderful message. I loved it because it inspired me to think passionately about being creative in all of my daily endeavours. We live in a time when we must be creative in order to lead productive and happy lives. And this is especially the case in the business world.