Recently I came across a book online that has made a significant impact to my business. Reverse Google Marketing, by Wendy Stevens, is a text that explains how to use Google's Pay-Per-Click system (Adwords) to make a profit without spending the huge amounts of money that are sometimes required to get traffic to your site using traditional PPC methods.
If you aren't familiar with PPC advertising, the simple explanation is that Google runs an advertising auction. Anyone can bid on a word - so if I want to advertise for the word "Jeans," I tell Google what my "Bid" is and they compare it to anyone else who wants to advertise on the same word. Whoever is willing to pay the most wins and shows up at the top of the search listings - the same as any other auction would work.
This can get very, very expensive, especially if you are bidding on competitive keywords. If you are bidding on "How to Raise a Boa Constrictor," for example, you might get advertising much cheaper than if you are bidding on something like "Sunglasses." You get the idea.
Wendy, however, in her new book (OK, it's not that new - apparently it was released in 2008, although this is the first I've heard of it) has revealed quite an amazing method to get your advertising onto some of the most prestigious sites online without having to spend the money traditionally associated with ad placements like this.
Her method is a bit sneaky, and there is no telling how long it will last (most methods that aren't 100% honest will eventually get sniffed out and squashed by the search engines), but it is simple enough and effective enough that I found myself getting a huge stream of traffic to an alternative arts site (http://jujumojo.com) in a matter of minutes. Needless to say, I was very pleased with the results.
So, if you are feeling stuck in a rut with your PPC advertising and are looking for just the right thing to get you more traffic without having to add much to your bottom line, I'd really recommend this book. It worked for me!
Article comments
1 - V F Kay
I ordered stuff from your company (Virtual "Family" Kingdom) but it never came. What's the deal?
2 - StLouis
Beware of getting involved with this person.
This person has built her wealth using the now empty pockets of countless people.
Search the internet and read carefully, do not become another victim.
Liberty League and Polaris Media are pyramid companies that have bankrupt famlies by the score.
3 - Justin Handley
Hey Guys, so, I see we've stirred up an interested bunch of comments here. I'll respond, even though we are pretty far off topic.
1. As for VFK, I was involved in the initial phases of helping get the game off the ground, but they are their own company and I am no longer working with them. I'm sure if you contact support they will be more than happy to help figure out what happened. You can contact them at Virtual Family Kingdom contact info or, if you are a player, log in and use the support button in the game.
2. I don't really have anything to say about this one, except that the product I'm reviewing here doesn't have anything to do with either of the companies mentioned. It is a training course on how to use a specialized tactic to get a lot of low cost traffic to almost any site. I've used it for business and for hobby sites and it is a simple but beautiful search traffic idea that Wendy teaches. The only other thing I will say is that I would recommend thorough research before starting any business opportunity. But please note - the product reviewed here has nothing to do with a business opportunity, simply with a creative traffic generation tactic that can be universally applied.
4 - Christopher Rose
I thought this review sucked because of the complete lack of even the merest mention of what it is about...
5 - Scott Stone
For those of you who might be struggling with the cost of Google PPC - consider Facebook advertising. The wealth of data they have on their users allows much more direct targeting at a fraction of the price...