"I believe that putting everything into a single data locker will be more secure, not less. Keep in mind that you'll have layers of privacy in your data locker, and you can put as many passwords and restrictions as you like on each one. You'll control who sees what, and you'll restrict anyone's access anytime you like."
Another troubling aspect of this more efficient and effective future is the unemployment that inevitably results from streamlining any industry or business. Indeed, this threat could be a major drag on momentum toward Web 3.0 (the semantic web). Siegel promises more jobs will be created, ones like "tagging," a task that a well-equipped, bright quadriplegic could do. Maybe. Here's what he says:
"The world's metadata will need a lot of tagging. Anyone with a mobile phone and a little training can improve metadata all day, even from a wheelchair or a goat pasture, and get paid for it."
Tagging is a critical aspect of the semantic web. Most of us are familiar with tagging as a way to search the web with keywords, highlight blog posts, indicate categories for filing and sorting images and advertising our interests in social media (Web 2.0). Power tagging is Siegel's term for "recording real-time facts and events from the real world, using common formats and vocabularies ... that mean the same thing to all systems." He discusses power tagging directly in a chapter on medicine, doctors and patients, possibly the scariest semantic web scenario, especially for the elderly, who interact with it the most. They may learn just how dangerous their current situations are or have their worst fears confirmed about their health care now.
Health care systems are just one of the several Siegel cites as examples of industries either needing or developing "pull" business models. In these customer-centric designs, all that tagging and personal metadata will pull to us goods, services, and information, rather than businesses constantly pushing their products at us. Isn't that what we call advertising? Pushing products?
Imagine yourself the center of your device mesh (every electronic gizmo you own from your cell phone and digital camera to a media room with touch display walls), master of your own fate, yet connected to everybody else.
Imagine all the people
Sharing all the world...
And the world will live as one. ~ John Lennon