Authors can't rely solely on their publishers to do the marketing for their book — especially self-publishers. They need to take it in their own hands and the Internet simplifies the task. However, are authors making full use of the Internet? Plug Your Book! is a checklist complete with instructions so authors ensure they explore every potential book promotion resource.
The book's introduction gives good advice on how to use this book. Make a copy of the table of contents and cross off each item as you do them or pass over them. To be thorough, read the book and decide which methods work best.
As a frequent book reviewer, I've seen successful authors rely on many of the tactics covered in this book. Book marketing goes beyond using Amazon, blogs, and your own website. Weber shows how to get more mileage from these resources and points to others like social networks, search engines, and tags.
Creating an account in MySpace may be obvious to most. Some tips Weber offers for making MySpace work for you include: making the right friends, managing your top eight pictures, and paying extra attention to specific parts of the profile. He provides detailed advice so there's no confusion on what to do.
The Internet makes it easy for authors and publishers to use other identities in posting positive book reviews and buying books to boost the book's rank. Weber briefly addresses the ethics of marketing books online.
Authors and Internet pros who know about most of the resources covered in the book will benefit because of its organization, scannable contents, readability, and conciseness. Plug Your Book! succeeds in ensuring the author makes the most of every opportunity and resource.
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