Chapter 7, "The Morphics" is about form, and the different forms objects can take. This can translate to your photograph. Here the relationship that is established between what is being photographed, and the photographer is important. It brings in projection; what the photographer brings to the object being photographed, introjection; attempting to listen to what the object has to reveal, and confluence; where the object and the photographer become as one.
Chapter 8, "Personality" reminds us that photographs, like photographers are unique. They exhibit the qualities that are brought to them by the person taking the picture. This requires us to see things from different points of view or else we may not relate to the photograph. Chapter 9, "Subliminals" examines those items which affect our perception that is below the consciousness. These are things that we are not aware of, but still affect our perception of an object and subsequently on the photograph.
Chapter 10, "Critiquing Photographs" shows how the context in which a photograph appears, determines how the image is perceived. Here you will learn how to properly critique a photograph, how this process is subjective, and will differ between different individuals. Chapter 11, "Rhetoric" examines how to use photography as a communication medium and how the power of visuals to persuade. Here you will learn how to use visuals and/or words to alter meanings of the images you create.
Perception And Imaging is one of those books that if it isn't already — it is in its third edition — will be a seminal classic text that is mandatory reading for anyone who is serious about photography and visual communications. The text is geared toward the beginning college student, but that only goes to show that it is a serious book for the serious student.
Learning to taking pictures; by using adjustments and controls, as well as all the manipulation that can go on in the dark room; both wet and digital, can be learned elsewhere, here you will learn how to see the image, create the image, and capture the image.