Andy knows from personal experience how to market a business on a small budget and how it feels to be a “do-it-yourselfer,” not always able to hire someone else to help. As a marketing coach, he offers his years of wisdom packaged into this inexpensive book, and you can always later hire him or someone else to aid you in your marketing efforts if you want additional help. Andy knows how frightening marketing can be for some people, so it only makes sense to learn from someone who actually enjoys marketing, and Andy is more than excited about it:
“I really enjoy marketing. I find it fascinating, and I love getting the win through marketing, whether by increasing sales or generating activity on a website, or by collecting leads from an ad or a tradeshow that blossom into sales. All of us are competitive in some way....I compete with marketing. I love taking on a challenge and then devising a strategy, formulating a plan, then activating that plan, and evaluating the results of my labors. You figure out what works and correct what doesn’t work the way you planned. That’s one of the secrets to navigating the marketing maze.”
Navigating the Marketing Maze is a practical, easy-to-read and easy-to-follow book, complete with exercises—in fact, Andy encourages you to write in the book. Not only does Andy present ideas and information, but he offers practical applications for them. If you’ve been in business for years, this book can help you backtrack to where you need to begin again, creating a stronger foundation for your marketing efforts, and if you’re just beginning a business, Andy can help you start on the right path through the maze so you emerge knowledgeable and successful in your marketing efforts.
For more information, visit www.TheMarketingSuccessCoach.com.