Of course since he is Kevin Smith the film director, he does occasionally lead a more exciting life than most people and periodically there are entries that deal with his life in film. The year or so in question that makes up this book includes an account of his first appearance in a film playing somebody aside from Silent Bob, when he made the movie Catch And Release, describes appearing opposite Bruce Willis for one scene in the latest instalment of the Die Hard franchise, and relates the making of his own movie, Clerks ll.
Oh and he does other stuff, like appearances at comic conventions, radio interviews about Star Wars: The Revenge Of The Sith, fundraisers he and his wife do for their daughter's school, signing shit-loads of merchandise to be sold at his comic stores or through his View Askew company's web site, and going to the Cannes film festival with Clerks ll and receiving an eight minute standing ovation at the conclusion of its showing. You know trivial, boring, day to day stuff that all of us experience.
Of course there has to be something about Jason Mewes in all this too. For those of you from another planet, Jason has played Jay, the long-haired, loud-mouthed, foul-mouthed, moronic stoner, whose a fixture in the world where Clerks 1 & ll, Mallrats, Dogma and of course Jay And Silent Bob Strike Back take place. Inseparable in real life as they are on screen, Kevin's description of Jason's descent into the hell of addiction, and the years he took to climb out again are probably the most devastatingly honest description of the helplessness one must feel when you feel like you're losing a loved one to drugs.
I think what blew me away the most about that part of the book is not once did I get the feeling that Kevin was making himself out to be anything special or any kind of hero because of what his friend went through. I doubt he would have ever even written anything about it if it weren't for the fact that he felt it important that the truth be told about what happened instead of second hand crap turning up in the tabloids. He doesn't make it out to be more or less than what it was, offering no excuses for Jason, (he does offer us the explanation though that Jason's mom was a junkie, he never knew his father, and his mother had him running drugs when he was nine years old, and later became his major supplier for prescription medicines) and taking none of the credit for Jason's recovery.
As a former drug abuser myself who's been clean for 14 years and still has to say in one way or another, I'm not going to use today, I understood the significance of Jason being able to say "I don't need to do that today, and probably not tomorrow either". When Kevin recounts those moments, they aren't famous people from Hollywood, they are two guys from Jersey - close friends who cared deeply enough about each other that the one had the strength to say no when it was needed and the other to go clean.