I was dismayed to discover the slenderness of the "Traffic" section - since AdSense is a numbers game, the more visitors you can bring to your site, the more money you can make. But I had jumped there first - once I went back to read through the earlier sections, I realized that, like "AdSense," the "Traffic" topic is distributed throughout the book. I had already encouraged my rather large family to buy Amazon products through my blog - and Giguere's advice on building traffic to your site is about how to use that same natural approach to lead others to your blog. Like everything else in the book, it is based on common sense, and geared toward the beginner.
If you've already got a blog, "MEMWG" (as Giguere himself abbreviates it) will guide you to the most lucrative choices for Google's text ads. But if you've already got a blog, the best result of reading this book might be to have a ready answer for all your clueless friends. Next time they ask what your blog is for, tell them. "It's to make easy money with."
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