He wrote in his first book, “Working for Good is a philosophy, a way of conducting business and approaching work that orients us on a path to personal growth, development, and service. Based in the skills and practices of awareness, embodiment, connection, collaboration, and integration.”
He provides a look at his own personal journey in the first book. In the latest book, he includes several case studies of companies such as Whole Foods, Zappos, The Motley Fool and others and how those companies achieved a conscious business plan.
One of the strongest messages of both books is the power of purpose. He tells readers that having meaning and purpose in our lives sets humans apart from other animals. And that, “purpose is an activating, motivating and animating force.”
Purpose gets people up and moving in the morning and keeps people on course when they lose their way. The last part of the It’s Just Good Business book provides a list of ways to work toward conscious capitalism.
Klein suggests that the process is the product, and what people create in their businesses reflects how they conduct themselves in business. He also suggests cultivating and caring for yourself, connecting with others, finding and following your passions, and working with and buying from other companies that are working toward or achieving conscious capitalism.
Both books are worth investing in and taking the time to read. The messages of both are highly needed now in a time when capitalism in any form is being attacked and questioned. Businesses of any size or type can and do create good works by providing invaluable services and products that most Americans cannot and will not live without.