But of course, this book is primarily directed towards visual artists, and these creative types will find the step-by-step method of preparing an artist statement very useful. This task is to counter the excuse "My art speaks for itself." Stanfield's proactive approach is for the artist to define the work, rather than allow critics or viewers to do so. A strong artist statement is integral to remaining in control of your career.
Once these and other basic tasks are accomplished, the artist can confidently move into marketing her work, and the remainder of the book covers topics such as creating a portfolio, using the Internet effectively, sending thank you notes, joining artist organizations, teaching lectures on your work, and writing press releases and newsletters. Many artists are either introverted or perhaps just unaware of these simple yet effective ways to boost awareness of their work. And again, it comes down to what you define success to be and crafting these techniques to reach your own specific goals. Some artists want a one-man show at a prestigious gallery. Others value consistent sales on E-bay or at home art shows. Whatever you want, you can do it!
The book also includes first-hand accounts of how working artists have applied Stanfield's tasks to successfully support their careers. Stanfield's website offers this book, freebies, workshops, and an informative daily newsletter. I've subscribed to her blog for nearly two years and have found it very inspirational and motivating.
Although I was reading the book to review it, I couldn't help myself from working the exercises in support of my writing career. The author is so positive. And because I also have an MBA, I recognize many of her suggestions as deeply rooted in successful business strategy. If you get this book and apply its techniques towards your goals, you should be able to manifest your vision of what it means TO YOU to be a successful artist.
Article comments
1 - Alyson B. Stanfield
Georgette: Many thanks for taking the time to review and write about the book. I am glad you found good value in it.