Google Search History allows you to view previously executed searches (if you have a Google account and are logged in). Some are less than comfortable with the prospect of having all web searches archived. However, there are instructions in the book to delete the data and the service.
Third, the book goes through how to use Google to get the most out of your website. It talks about the rudimentary tasks of getting listed in Google searches and how to use AdSense and AdWords, which is invaluable information for the uninitiated. However, the most interesting chapter is on a tool not yet publicly available (you have to request an account and they grant them on a slow but ongoing basis), Google Analytics.
Google Analytics harnesses the power of Google to get the most data and statistics out of your website visitors. It helps you know what keywords work, what your visitors are interested in, and what pages are or are not popular. After reading this section you’ll unfortunately have to curb your enthusiasm because you’ll have to wait in line like everyone else after you sign up.
Lastly, the book goes through all the power and functions of Google Mail. As a relatively new service, Gmail keeps adding functions for the user. This book has the most up-to-date information on how the manage mailboxes; work with the contact list, and setting up keyboard shortcuts. Unfortunately with the speed of Gmail development some functions like Google Talk integration are missed by the time the book hit the shelves.
All in all, the book is a solid resource for anyone trying to get the most out of Google and harness the many powerful tools Google provides.
Article comments
1 - Natalie Bennett
This article has been selected for syndication to Advance.net, which is affiliated with newspapers around the United States. Nice work!
2 - Brad Henry
There is a bit of exclusivity to Google. It's what fuels the uniqueness of Google. It stems from the company culture and is expressed in their invitational email, Google Analytics account limits, to the dozens of programs they have for release in beta. It's wise to use the freedom of your tools to profit by traffic advertising versus trying to make revenue directly from the visitors. You can clearly see what happens in the opposite spectrum by looking at what happened to AOL.
Thanks,
Brad
SEO Consultant