Although utopian novels predate dystopian works by a couple centuries, the latter has blossomed over the last 100 years. Perhaps the rise of fascism and conflicts between political systems make it easier to envision pernicious consequences from massive industrialization and rapid developments in technology. Contemporary politics and society unquestionably provide plenty of fodder and possibilities when it comes to extrapolating what the future may hold.
Such is the basis of Jeffery M. Anderson's Ephemera, set in an America a couple decades from now. Having gone through recession, depression, collapse of its monetary system, and reorganization of its political structure, this is a society where people focus — or are led to focus — on the ephemera of life. City streets are flooded with digital advertisements, whether cast on the sidewalk, on air blimps or audio directed at passers-by. People can earn merchandise or credits, the basis of the monetary system, by working specific products into conversations with others. Urbanites walk down the street wearing "Web shades," glasses with one opaque lens displaying a satellite feed to the Internet "for endless entertainment in the seconds between life's other entertainments." News reports occasionally mention substantive items, such as the continuing wars in Iraq and Afghanistan, but even they fall by the wayside for important events such as the finals of of America's Toughest Wrestler.
Government, meanwhile, reflects (or creates) society. The country's first female president is little more than a figurehead, elected to office by reflecting and massaging public opinion. Real power rests in the hands of Secretary of Commerce Linus Stillman, who has been a mover and shaker in government since Ronald Reagan's second term. The cabinet includes a Secretary of Advertising, tasked with representing the interests of advertising companies, and a Secretary of Media, who represents the interests of the country's two media conglomerates. Media and advertising are the opiates of the masses.
Anderson's protagonist is Nester Cab, a 38-year-old writer for The Reviewer's Review. Rather than review movies, books and music, the magazine reviews those who review such items. As unlikely a candidate as he might be, Cab embarks on a search for a soldier after a mysterious message is left at his desk. Cab's search brings him in contact with the Neo-Luddite Army, a grassroots protest group that seems to be growing more violent. The NLA essentially kidnaps Cab to convince him of the truth of its evidence of massive government conspiracies. The NLA's leader clearly has psychological problems, adding to Cab's concern over whether he can believe the organization. Yet NLA's leader and members, Stillman's supporters or Aida, Cab's closest friend, never really reached the level of fully realized characters. Cab and Stillman are by far the most developed characters and, oddly, the antagonist, Stillman, is easier to grasp than Cab.