Doing Both, I think by design, avoids picking on how Cisco outbid the competition in a myriad number of areas it competes — understandable, as this book is meant to chronicle Cisco’s internal process, systems and decision-making mechanism. Some very powerful examples of failed business models pursued by Escada, Harley Davidson, amongst others, and how Cisco avoided getting trapped like them makes this book a comprehensive read
I recommend this book as a refreshing and lively read. Doing Both is a classic book – one that chronicles the global strategy and high class execution prowess of Cisco, a top technology player in the world! Very rarely, will we see such a well chronicled book on a successful mega corporation come out from executives inside the organization — Sidhu is an exemplary writer, bringing the situation that he writes about right in front of the eyes of the reader and the discussions centered around very important aspects of running global business. Highly recommended reading for business leaders and practitioners around the world.
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