It is easy to view times gone by as a golden age of illustration and have a misty-eyed view of hand drawn adverts, but the fundamental rules of good design presented in this volume will allow users of modern tools to draw on the expertise of the retro illustrator. Whether you use a pencil or a brush setting in Corel Painter is irrelevant; both are merely tools, and the skill of the person using them determines the end result.
Creative Illustration has also influenced many comic book artists whose work has gone on to inspire the next generation of illustrators. Alex Ross, American comic book illustrator for DC Comics and Marvel Comics, is quoted on the exterior book jacket: "Andrew Loomis's books were a formative influence on my life and art. My entire approach to drawing and painting superheroes owes its genesis to Loomis's work."
At the time of publication, the author stressed that his book was specifically aimed at serious professionals who wished to hone their skills. Whilst that still remains true, I would argue that today, this book is also of interest to students of design, marketing and advertising history.
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