The book spends some time discussing the whole notion of dangerous design principles, including the way in which “downcycling” only defers the problem as products become more and more unstable (and environmentally problematic) as they are recycled. Although I’ve yet to see plastic books become a trend, the book itself is an example of how a product can be manufactured in a way that will be infinitely valuable.
It’s made out of synthetic paper which doesn’t use wood pulp or any dangerous inks or substances, and is both waterproof and pleasurable to read, with nice thick pages and clear ink. The book goes into quite a lot of detail about what it would mean to design products that weren’t less bad, but rather 100% good. The authors look at architecture and how we can design buildings that take into account the diversity of their settings, and the natural needs of their inhabitants.
The book concludes with “Five Steps to Eco-Effectiveness”, a neat summary of how to put the philosophical principles discussed in the book into practice. Some of these, such as “Step 2: Follow informed personal preferences” may seem a little unusual, advocating that we use our aesthetic sense, our observations and our own sense of pleasure (yes, pleasure) to guide our design decisions. While others, such as “Step 4: Reinvent” may seem almost too broad for the average reader. However, the book is full of so many specific examples, primarily from industry, that it’s easy to picture what they are advocating working in practice. After all, the book itself is not only beautifully and safely designed to fit the “cradle-to-cradle” philosophy, it is also written in a way that is easily read, linguistically elegant and appealing, and sound in its advice.
As a writer, I can see the sense in taking on this holistic approach to environmentalism, ditching the hysteria and the mass of finger-pointing practices which look green but which don’t actually make much of a difference, and taking on this approach in a whole body sense. It’s powerful stuff and the impact is starting to happen, perhaps a little too slowly, but, as the authors say, “it’s going to take forever…that’s the point.”
More information on Cradle to Cradle design can be found at this website.
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