Are you keen to be better known and respected in your field of expertise? Have you wondered how seemingly ordinary folks — policeman, plumbers, teachers and housewives — have risen to become well known household names?
If you do, consider adopting the principles written by Marsha Friedman in Celebritize Yourself: The 3-Step Method To Increase Your Visibility and Explode Your Business. So what are the three steps? They are:
Written in simple plain English with a direct "DIY" style, Celebritize Yourself outlines the benefits of being a celebrity, describes how one should publish a book to establish credibility in any field, and elaborates on the publicity generating process. Backed by Friedman's own experience as a seasoned PR consultant, the slim volume narrates the whos, whys, whats, whens and hows of achieving personal limelight.
To reinforce learning, salient points for key ideas are summarised into factoids. Examples of these are:
- "Opportunity has no birth date, though it most definitely has an expiration date."
- "For your book to become your marketing tool, you must become the architect - the carpenter, if you will - of your very own celebrity."
- "Your message is what will define you."
The first three chapters of Celebritize Yourself adopts an introspective "why should I be doing this" approach. Peppered with examples from the real and "reel" worlds, Friedman highlights the pros and cons of stardom, helps us to identify how we can change the world, encourages us to determine our weaknesses, and provide tips on how we can make transform ourselves accordingly.
With the foundation in place, the book next elaborates on the book writing and publishing process (hint: you don't have to do it all yourself) and strategies on generating publicity. From the local presses to nationwide TV, Friedman shares that the way to secure an interview is to be entertaining, informative and motivating. We're also told about the importance of having a good sound bite and how this makes all the difference — in fact, the book is chock-full of them on every page!