While blogs can easily make you into a thought leader in your field among your current customers, potential customers and the media, they can also turn you into an instant project manager, using an internal blog, says Wright.
According to Wright's book, a project management blog, such as those offered by Basecamp, can offer project managers the ability to more efficiently and effectively keep everyone informed on a project's progress, archive important documents, raise important discussion points and involve all members of the project, or team. This can be done using a password-protected blog, which is important, as most corporate teams do not want most project information divulged to the public, at least until the project becomes public knowledge. Internal blogs can also be used for administrative communication, as well as for internal communication and marketing, according to Wright. Large corporations such as Microsoft already uses blogs for such communication and for projects.
Blogs are also easily tracked by Google, which also provides most blogs with prominent PageRank status, which is another good reason to include blogs in your overall marketing strategy.
Wright says bloggers favor accuracy over timeliness, which we know is not always the case, however, many of us here in the blogosphere prefer to get our news from blogs because there is no pretentiousness in there being no bias, as most articles written on blogs typically have some sort of opinionated slant, and what straight-news there is here, we know the advertisers have nothing to do with how it is reported on a blog, although as more blog-media networks are launched, that may change.
Wrapping It Up
Wright says that marketers can use blogs to enhance search engine marketing, provide direct communications to customers and potential customers, build brands, differentiate yourself from your competitors, build relationships with customers and potential customers, market yourself to various niches, create successful media and public relations campaigns and to position you as the expert. I already do all of these things with my blog, and I have been doing it successfully for years.
Project managers and administrators can use blogs for a multitude of communication methods, including internal marketing, as well as for project management. I have yet to use a blog for these purposes, but I do hope to use one for project management in the not too far-off future.
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