Phase II, "Selling More and Increasing Profits," now takes the next step in development where you begin to improve your functioning site. The first thing is to create a shopping cart for your users to collect the items they want to purchase. This will give you more flexibility than the PayPal basket.
You also want to enhance the ability to accept and process customer orders into your new shopping cart. This is done in two steps. The first is on the customer side where they place the order, and the second is on the administration side where the order can be managed internally.
Finally, you will see how to customize the site toward each customer's preferences. This is done based either on return visits, or on other customers who have purchased similar items. This way you can persuade your customers to purchase more items and increase sales.
Phase III, "Advanced E-Commerce," moves you away from relying on PayPal in taking payments and confirming orders and will give you more control as well as reduce overhead. First you will begin by creating a customer accounting system. To do this you will need to also look into the security aspects of exchanging and storing customer and credit card information.
Now that you have the customer information stored, you now need to take the customer order and associate it with the customer. This will allow you to track the orders placed by any particular customer. This will also give you the basis for both the order tracking and the credit card transaction.
Now that you have the foundation poured, you can now begin laying the order pipeline. This pipeline will contain not only the customer and credit card authorization, but it includes functionalities like stock checking, shipping, email notification, and the other parts of order fulfillment. Finally you will see how to get hooked up with credit card processors, set up product reviews, and how to work with Amazon Web Services.
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