You feel that you have the skills to build ASP.NET applications, but the thought of creating a full blown e-commerce site intimidates you. Because of the complexities, you are afraid you will get lost in the details. Not to fear, this is the reason that Beginning ASP.NET E-Commerce In C# was written. To give you a practical step-by-step approach that will teach you real-world development practices to building your site.
The goal is that throughout the course of the book, you will gain the necessary skills to design, implement, test, and deploy an e-commerce site. The skills you learn will be based off of the development of a site presented as a case study. This case study is done in three phases.
Phase I will get the site developed and up and running at a minimal cost. Phase II looks at increasing revenue by improving the shopping experience. Phase III will look at increasing profit margins by reducing costs through automation and streamlining order processing. Beginning ASP.NET E-Commerce In C# is 736 pages divided into 22 chapters and 3 phases. I will break down by the phases.
Phase I, "Getting a Web Store Up and Running, Fast," encompasses the first 12 chapters and focuses on the basics of getting your site up and running. You will first begin with some principles of e-commerce in the real world, followed by laying out the foundations by deciding what technologies to use and how to use them.
After installing and configuring the necessary software on your development machine, begin by creating the product catalog. This includes building product attributes such as different colors, sizes, etc. The next step is to begin looking at search engine optimization (SEO) to help increase the number of visitors to the site.
Implement the capability to search the catalog. It is implemented by using keywords and the result set is ranked so the user gets a better feel for quality of the results. With the basics in place, you will work at improving performance, adding PayPal to receive payments, and adding administration functionality to better run your online business.
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