Author Ditkoff, the co-founder and president of Idea Champions, has worked at designing and leading creative thinking sessions for 20 years. This Lafayette College and Brown University educated consultant has worked with a variety of Fortune 500 and mid-sized companies, helping them adjust to the rapidly changing marketplace.
With personal accomplishments as diverse as founding a blues band to creating software, it looks like he practices what he preaches in the making-ideas-come-true department. Put to rest any questions about how useful and workable Ditkoff’s approach has proven to be. There are four-plus pages of enthusiastic endorsements from companies as diverse as GE, Merck, and A&E Television.
Personally, I didn’t find the Og parable terribly illuminating – though I did like the margin quotes. The list of twelve best practices and 35 creativity tools were another thing, though. These practical and diverse ideas should help left-brained or right-brained thinkers, from artist to business types, incubate and hatch big ideas. The book also delivers a list of web sites where readers can find more idea-development resources.
Anyone who needs to find out-there solutions for things that are currently box-bound should definitely give Mitchell Lewis Ditkoff’s Awake at the Wheel a read.
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