App Empire - Make Money, Have a Life, and Let Technology Work For You by Chad Mureta shows readers how to create, develop, test and market apps that will sell in the marketplace. It's worth noting that the app industry grew even during the most recent recession.
The technology is moving at a ludicrous speed. Apple, Google and RIM are the biggest players. Top app trends include location-based services, social networks, mobile commerce, mobile e-mail and video. Apps literally live on smartphones.
The author explains that apps are designed for entertainment or productivity. Productivity apps consist of tracking diets, creating grocery lists, currency conversions, turning an iPhone into a flashlight and many other applications limited only by your imagination. Apps are so popular because consumers can get what they want instantly and at a low cost. More than 21 billion apps have been downloaded for Apple and Android devices alone. That's just the beginning of the learning curve.
Top grossing apps include DragonVale, Poker by Zynga, Tap Pet Hotel, Smurf's Village, Tijno Zoo Friends and many others outlined in the book. The traits of successful apps include fun/entertainment , intuitiveness, engaging users, value, cross-cultural dynamics and graphics. Apps are created based upon insight as to what people want and will download. Paid apps cost a dollar or more for each download.
The author explains that the successful apps designer will understand why people want an app and then find one to satisfy that need. Implementation staff can be outsourced from providers; such as, oDesk, Freelancer or Guru/Elance. An Apple iOS platform may be used to launch the app. The Apple's Developer Portal shows the number of downloads, revenue and AdBanner for ads. An ambitious entrepreneur can pay for traffic to grow the network of apps.
App Empire - Make Money, Have a Life, and Let Technology Work For You is a wonderful book that explains how to make lots of money formulating, building and promoting popular apps from the basic idea through to implementation in the marketplace of smartphone users and other interested parties.
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