The digital age has changed everything about the way we live, play and conduct business. We’ve come a long way from the time of watching television on a traditional set to watching shows on the Internet; from sending letters to friends and loved ones to tweeting out messages; and from using an Ethernet cord to plug in to the computer to get access to the Internet using WiFi almost anywhere.
Anywhere — How Global Connectivity is Revolutionizing the Way We Do Business is a new book written by Emily Nagle Green, President & CEO of the Yankee Group. Anywhere focuses on how global connectivity has changed the way we do business.
The beginning chapters discuss where we were and where we are going with the Anywhere revolution. These chapters talk about how we are more connected to devices, experiences and even business than ever before. Ms. Green states that by 2012 nearly all of Western Europe, most of Latin America and many countries in Asia will also be fully connected.
Digital devices force people to multi-task. Ms. Green says that most 13 – 17 year olds “consume more than 24 total hours of media in the course of a day.” They do this by multi-tasking. My son, who is 13, has the computer on doing research, the television on, his Nintendo DS going and his MP3 player on all at the same time. I walk into his room and say, “How are you focusing on all these things at the same time…” and he tells me it’s easy.
Think about it. We are connected just about anywhere. Our cars are connected via On star and a navigator system. Our work is connected through cable and other means. When we are away from work, we use our mobile devices to get email, Internet access and restaurant reviews. When we are at home, we use our new computerized washing machines or watch television shows that previously aired without commercials. It's all that simple because it is an Anywhere world.
How does this relate to developing business? For starters, you can reach consumers anywhere with your message through the Internet and other technical devices. But what it also does is help the business owner learn who his/her customers are and understand their needs. This will help owners keep their customers.
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