Book Review: A Whole New Mind

The year's not over, but I might be ready to name my favourite book of the year already: it's A Whole New Mind: Moving from the Information Age to the Conceptual Age, by Daniel Pink, the author of Free Agent Nation.

In a nutshell, the book says the future will be more right-brained. Well, R-directed thinking, as he puts it, because even the most "right-brained" activity still involves your left hemisphere too.

What does it mean for your thinking to be more R-directed? It means picking up on the new six senses that are transforming our world: Design, Story, Symphony, Empathy, Play and Meaning.

Why do we need these six senses? The three A's: Asia, Abundance and Automation. In short, the knowledge-focused jobs of the late 20th century (for instance, just about anything to do with programming computers) are either being automated or outsourced to countries like India and China with a cheaper and very numerous workforce. Meanwhile, an abundance of choice is making it difficult for products and services to compete in the marketplacee—the ones that do well usually have an R-directed element to them.

As you can tell, A Whole New Mind is very well-organised. And it's entertaining to read, too. Especially if, like me, you have an underactive left hemisphere and fear that it will disadvantage you in the business world.

Now I can tell people with pride that I took an all-arts course in my final year of high school. If they ask me what good Music, Art History and Classical Studies did me, I'll just point them to A Whole New Mind!

I am, of course, being a little tongue-in-cheek. Pink never suggests we'll have no use for L-directed activities or thought processes; instead he says left and right need to work together like never before.

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Article Author: Simon Young

Simon Young is a journalist and screenwriter from Auckland, New Zealand. He maintains three blogs, Leadership Issues, I think I'm a Fundamentalist, and the DIY Film School. He also writes for magazines including Management and Marketing.

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  • 1 - alienboy

    Aug 18, 2005 at 11:51 am

    Does that also mean the future is left-handed? Speaking as a lifelong leftie, that can only be good. Hand-ism is such a subtly cruel thing...

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