Reading Steve Jobs by Walter Isaacson explained to me why I was so passionate about any Apple products and tried to convince perfect strangers in Best Buy that the Apple was the computer they wanted. Sales people loved me. I learned from the book that when Steve Jobs unveiled a new product, he would flash an image on the screen of two streets coming together. One of the streets was named Humanities and the other Technology. The streets were named for the beauty of design and simplicity of operation that always left me speechless. I don't know where you live, but I happen to live at that intersection.
I remember the first blog that caught my eye when I began this journey of blogging was one called Taylor Made Design. A graphic artist named Kristine Yarington wrote it. I love her product, her Etsy store, and her grasp of all things technology. Two of the things we had in common were our new Apple Computers and our love of art. I would love to give you the number and name of that Apple but Steve Jobs, being the purist that he was, did not allow anything that would distract from the design to be put on the outside. Not even a screw. I have kept this computer updated, and it is now more than six years old.
But Steve Jobs was not as refined as his products. It turns out that Jobs was a very flawed genius who had no filter for his thoughts. His world ran on black and white. He either loved something or it "really sucked." He never settled for any product until he had tested those around him to be better than perfect and he had a hand in every part of the process. He believed in end-to-end integration of hardware and software. All of our Apple devices became one piece of technology on our desks. Best of all, he knew that technology was not enough nor was beauty. The whole package had to be "crazy" great and beautiful or he would not allow Apple to put it on the market.
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