Bernard Goldberg has become famous for tackling an issue that is familiar to most residents of, and visitors to, The Blogosphere: the bias and arrogance of the media elite. He brings something to the task that most bloggers do not, however, and that is 28 years inside the business. In his first book, Bias, he tackled the issue of liberal bias head on and thereby endured the wrath of his fellow journalists. In writing a follow-up to that best seller - Arrogance: Rescuing America From the Media Elite - Mr. Goldberg has likely further ostracized himself from the leaders of the media establishment. Doggedly, Goldberg continues to insist that the major media elite insert a biased viewpoint in their reporting and that their failure to admit and deal with the issue threatens their relevance to mainstream America.
As a longtime journalist himself and self-described old fashioned liberal, Goldberg is not coming from a polemical perspective, aka Ann Coulter. Rather his tone is one of frustration and tired amusement at the antics of his fellow journalists. He doesn’t believe there is a secret conspiracy to destroy conservatives or an orchestrated attempt to be one-sided. Rather, Arrogance paints a picture of journalists living in a cultural and political bubble and too arrogant to step outside that bubble and challenge their own assumptions. Goldberg repeats what he said in Bias:
What I and many others do believe, and what I think is fairly obvious, is that the majority of journalists in big newsrooms slant leftward in their personal politics, especially on issues like abortion, affirmative action, gay rights, and gun control; and so in their professional role they tend to assume those positions are reasonable and morally correct. Bias in the news stems from that – not from some straw man conspiracy concocted by liberals in the supposedly objective mainstream media.”
What continues to bug Goldberg, and what motivates Arrogance, is that no matter how may examples one points to, and no matter how many Americans believe this to be true, the media elite simply refuses to face the issue. Not only that, when confronted wit the issue they often attack the person who dares to raise this uncomfortable topic. Goldberg obviously has experienced this first hand. Despite becoming a best seller, Bias was either ignored by the media elite or vilified via personal attacks. The viciousness and cheap shot nature of these attacks surprised even some veteran journalists, and likely won a few to Goldberg’s side. The most effective response, however, was to ignore the issue entirely. Goldberg was excluded from any major network news program and ignored even by the morning talk shows (with the exception of a brief and hostile slot with Katie Couric).