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Book Review: Your Band Is A Virus (Expanded Edition) by James Moore

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The book was written by Vancouver-based independent music producer, James Moore. Your Band Is A Virus also features many industry interviews. He focuses on a variety of marketing techniques, tips to help independent musicians, tools to help promote your music, and how to be professional as an independent musician. He shares a lot of industry secrets–from marketing to dealing with the media–that anyone can benefit from. He tells you what works (offering free music) and what doesn’t work (spamming someone’s inbox).

I like that James Moore stresses the need to be professional in Your Band Is A Virus because so few people are serious and professional about their work. This is especially true in the Arts. As an independent writer, I agree that a band’s success should be partially based on the mindset of the members involved. I also agree that musicians should be professional, as well as do what works for them. James Moore says it best in this line: “What works for a pop artist won’t work for a death metal band.” For anyone who is an independent artist–whether a writer, musician, artist, or otherwise–it is truly imperative to treat your work as a business, not a hobby. If you take yourself seriously, others will also take you seriously.

As a freelance music writer, I get submissions from a variety of bands and music producers on a daily basis. So few of the people–even the supposed “professionals” who these bands hire to–usually fail to send me what I need to do a proper review. Your Band Is A Virus tells musicians what they need to send to reviewers: photos, music, a biography, list of accolades, track list, and a variety of other resources that make our job as a reviewer easier. He also reminds them that most reviewers are incredibly busy, so, if it can make our job easier, a band should do it.

Another thing that most musicians fail to do is research the people who can write glowing reviews for them. For example, I once had a musician send me a link to a rap that he wrote praising Barack Obama as a president. The only problem? I’m a registered, card-carrying libertarian. So, while I can accept someone’s different views, I’m not going to positively review music that is not good nor will I promote something that I don’t agree with. This is one thing that I wished was mentioned in his book.

Be sure to check out Independent Music Promotions and
Your Band Is a Virus!

About Kate Derringer Barclay

Kate Derringer Barclay is the pseudonym of a freelance writer and blogger. For as long as she can remember, she has loved to write! She is a student who lives in Wilmington, North Carolina with her chinchilla, guinea pig, and rat. In her spare time, she enjoys reading, running, boxing, Muay Thai, and Brazilian Jiu Jitsu. Kate Derringer Barclay is also working on her first book.
  • http://www.cinemalowdown.com/ The Other Chad

    This is a book review? Seriously?