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Book Review: What’s the Future of Business? Changing the Way Businesses Create Experiences by Brian Solis

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There’s a new generation of customers out there, whatever your area of business, and unless we can appeal to them, your business won’t be successful and may even fail over time.

We live in a time where brands are people and people are brands. Are business executives up to the challenge?

“Digital Darwinism” has hit us and it is affecting how we do business. There are so many different emerging technologies which can overwhelm us as business executives, impacting our business practises. Survival requires that we constantly adapt to new customer behaviours.

We need new systems to recognize the disruptions, and test new ideas. Companies have to change with the needs of customers. Customers are changing and they have different needs. We must transform to meet the customer’s needs.

In What’s the Future of Business? Brian Solis explains how experience design can help business executives and how it can result in growth for our businesses over time. What’s the Future of Business introduces the reader to a new approach to business that aligns user experience with innovation and leadership to improve business performance, engagement and relationships.

We have a new generation of consumers, and we have to rethink our business models to appeal to these new technologically-driven customers. Business attitudes have to design experiences around what Solis regards as the four moments of truth: inception, tribulation, transformation, and realization.

Are you ready for the challenge of meeting this type of new customer?

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