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Book Review: The Startup Playbook by David Kidder

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The Startup Playbook: Secrets of the Fastest Growing Startups From Their Founding Entrepreneurs by David Kidder explains the success formula for starting a business utilizing the experiences of highly profitable ventures that started from very modest beginnings.

Kidder explains the necessity to focus on a big idea with a lot of energy. New startups should identify a niche where their creators can perform a product or service better than anyone else.

Above all, the author explains that loving people and forgiving them at times is important to avoid dissipating too much energy needlessly. Another important business trait is to make decisions rationally and calmly — not under pressure or at times when you are more vulnerable. Successful business people give things away on occasion and operate in a transparent fashion.

Kidder discusses famous success stories like Chris Anderson who became famous through a publishing startup that built an important niche with broad online support. Charles Best made money by developing a philanthropic marketplace where people could meet to raise money. Many classroom projects were funded successfully at Donorschoose.org.

Tom Gardner of Motlery Fool made tons of money by charging a modest flat fee for high quality investment advice. Sara Blakely sold footless pantyhose to women who sought to look thin in virtually any shoe size. Mitch Free developed a unique manufacturing website to introduce new types of marketplaces. He did this by combining design and manufacturing in a methodical way.

The Startup Playbook shows how to take a product from concept through to full implementation while making money on practical ideas that work. This book will be helpful for anyone with a new idea that seeks to commercialize it and reap the benefits of happy customers and large profits. The book is written simply with plenty of relevant examples.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.