This is a great book about effective communication. To communicate most effectively is an art. And Ty Bennett takes us through the steps very eloquently in this concise book.
Ty believes that one of the most important aspects of good communication is being able to tell a good story. It is important for writing, stage acting, marketing, and sales. It is also important for presentations of all kinds. And most of us are in the public eye quite a bit and have to make difficult material easy. That is certainly what teachers have to do. And one important way of doing this is by telling stories.
In order for the stories to connect with the audience, presenters and leaders should have the right mindset, toolset, and skillset. To have the right mindset as a speaker, we have to learn how to think like an influencer. Our mindset is critical because understanding the psychology and science makes the techniques of storytelling most effective. Secondly, we need the toolset to make your stories come alive for the audience. Ty discusses specific techniques that you can apply within your stories to make them more compelling and memorable for the audience, and we can do this by sharing stories that will resonate with the audience. Thirdly, the skillset has to do with the delivery of the message. How you deliver the message to the audience is probably the most important aspect of effective communication but the hardest to develop. Ty outlines how all speakers can take steps to ensure that they develop these techniques in delivering their message in an authentic and engaging manner.
Being an educator and presenter myself, I can relate to the many things that Ty discusses in his book. But I also learned a few important things about public speaking that I didn’t know, despite the fact that I’ve been teaching and presenting for a long time. And that is telling a good story to bring a point across.
Ty’s book is for people who speak in public and who want to hone their skills in communicating. All of us need help in this area of our lives since communicating though supposedly the simplest thing to do really isn’t. It is hard to really connect with our audience, and without that we don’t come across at all and our audience doesn’t take in our message.Powered by Sidelines