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Book Review: The Power of Promotional Groups by Karen Wiesner

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The internet is full of opportunities for authors to promote their books. From online review sites, to blogging, to virtual book tours, the internet offers inexpensive book publicity. One of the ways authors can publicize their books is through promotional groups. In her latest ebook, award-winning author Karen Wiesner demystifes these groups and explains everything you'll ever need to know about them.

What are the basics of group promotion? Who should promote? How many hours a week? What are the different types of groups? How do you find the group that's right for you? How do you join? What are some of the most successful groups out there? Should you start your own promotional group? If so, how? Wiesner answers these questions, and a lot more.

These are the book’s main sections:

  • The Promotional Landscape
  • Types of Promotional Groups
  • Building Your Membership: Meeting Your Needs and Finding Like-Minded Authors
  • Setting Up Camp: The Must-Haves
  • Targeted, Inexpensive, Long-term Promotion
  • Affordable Paid Advertising
  • Group Anthologies and E-Serials

The author examines the advantages and disadvantages of promotional groups in detail and includes hundreds of resources and sites with their appropriate links. In this sense, the book is an amalgam of resources for authors who are interested in spreading the word about their books, even if outside of promotional groups. There's a checklist at the end of the book and various appendices–one of them offering a list of about 700 websites where you can promote your group.

The author writes in a clear, concise style that is also engaging and interesting. The Power of Promotional Groups is an essential and informative addition to any author's virtual bookshelf.

This ebook is available from the publisher, Twilight Times Books.

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About Mayra Calvani

Mayra Calvani writes fiction and nonfiction for children and adults and has authored over a dozen books, some of which have won awards. Her stories, reviews, interviews and articles have appeared on numerous publications such as The Writer, Writer’s Journal, Multicultural Review, and Bloomsbury Review, among many others. Represented by Serendipity Literary.