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Book Review: The Facebook Marketing Book by Dan and Alison Zarrella

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The Facebook Marketing Book is an introduction to Facebook for both the novice and more experienced user. The authors first give a brief history of Facebook from its beginnings as a social media tool for college students to its current place with over 500 million active users and 250 million people using the site on a daily basis.

The Facebook Marketing Book briefly discusses Profiles, which are the Facebook pages created by individuals as opposed to companies or businesses. You “Like” individuals.  You “Fan” businesses.  It explains the various different parts of the profile including photos, bio, quotations, basic personal information, work and education, likes and interest, and contact information.  It also educates users about privacy settings to help people understand who can and can’t view your information and how to safeguard your privacy and be aware of various applications running on their profiles.

The rest of the book focuses on the “Fan” pages on Facebook which are the types of pages a business, celebrity, organization or product would have. The authors explain the differences between profiles versus pages and what requires a Facebook page, not a profile. Facebook pages are separated into 17 categories and many subcategories.  The four most common are brands, services, people and stuff. The book will walk you through the setup process and explain how to choose the right one for you.

In addition to the basics of setting up a Fan page, you will also learn how to customize a Facebook page with Facebook apps and custom applications.  The book also discusses content strategy, posting schedules, Facebook page tabs, page optimization, promotion, and the best ways to interact with other users. The authors introduce Facebook group basics including creation, monitoring, management and how to use groups to supplement your Facebook page.

A section on Facebook events explains how to invite users to any invent and how to use them in your marketing strategy. It discusses the basics of applications and how to turn a brainstorm into an application. It will teach the reader how to develop a Facebook content strategy and gets into content optimization, key words, readability, video and page management

The Facebook Marketing Book is a fantastic resource for anyone with a Fan page on Facebook. It will explain everything you need to know to optimize your page. It doesn’t really have a lot of information for those people who use a Profile page instead of a Fan page.  I wish the authors had gone into a bit more detail for those individuals who are interested in marketing their pages but prefer to remain individuals rather than entities.

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About Ellen Christian

Ellen is a busy mom of two teenagers who left the corporate world in 2008 to focus on a more eco-friendly life. She lives in rural Vermont where she juggles family, two blogs and a career in social media. You can find her at http://www.confessionsofanover-workedmom.com/ and http://the-socialites-closet.blogspot.com/.