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Book Review: The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola

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The Art of SEO is a comprehensive book that covers every facet of search engine optimization. It thoroughly touches on the many factors that affect a website's rankings in search engines. Everything from external and internal links, to the very keyword algorithms that drive search engine results pages are covered. It's an excellent book for anyone new to SEO as it's written plainly and without too much undefined or technical jargon. The book is also a great reference guide or refresher for the seasoned SEO practitioner.

The Art of SEO was written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. They're described as leaders in the SEO field in the book's foreword. After reading the book, I can say that they more than lived up to their billing as they effectively cover the ever-evolving world of the search engine industry. While The Art of SEO is fresh and timely, it also sets the stage by describing the nuts and bolts of search engine concepts at their most basic level. Then, it builds on that basic foundation as the book delves into everything from optimizing for different kinds of search (including images, blogs, and products) to trouble-shooting redesigns, to building your own search engine optimization team.

Chapter 11, titled "Honing the Craft: SEO Research and Study", is a chapter that even those who consider themselves knowledgeable about SEO will find very valuable. It includes search engine supplied SEO tools, competitive analysis, information on conferences and organizations, and where to find leaders in the SEO industry on the web.

In summation, The Art of SEO may be the most complete search engine book that I've ever come across. I couldn't think of one facet of website design, optimization, or development that wasn't covered with regards to its affects on search engine rankings. This book is a must own for anyone hoping optimize or increase traffic to their website. Anyone from a web hobbyist to a manager of a Fortune 500 website will find it very useful. While the art of search engine optimization is an ongoing process and not a one-time fix, the principles in this book will give you the knowledge and good SEO habits necessary to give your website the best chance for ranking well in search engines.

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  • http://www.atommedia.net/seo-manchester.htm atommedia

    just tweeted it to 8500+ how far will that travel in the seo community?

  • http://www.samreensoomro.com Samreen Soomro

    Looks like a great book. I’ll definitely check it out. Thanks for the review.

  • http://rashadshahzad.blogspot.com Shahzad

    Thanks for this beautiful article

  • Adam Bede

    Impressive post …
    Bookmarked….

  • http://www.sheikhabdulbasit.com/ Sheikh Abdul Basit

    Just ordered this book online. I hope I will get some interesting tips from this book.

  • basic

    Awesome post! very helpful for those who are going on to be a seo exper

    thanks

  • http://haroon-mughal.blogspot.com Haroon

    AweSome Post i have a question where did i get many pure backlinks?

  • Khybar Ki Dunya

    Great Book, Great Article About SEO. Its definitely work seo.

  • Farky Rafiq

    I agree with the review, i brought it and had it imported from the states to the uk and paid �80 which was worth every penny.
    Some people said to me that well seo gets outdated quickly but the point of the book to me is that it really focuses on the fundamentals of SEO that don’t change. I like how it dispels a lot of myths and is written by well thought of authors.

  • http://www.softwarehousepakistan.com/website-design.html website Designing

    Nice Book, i Like all points.

  • ShajeeFareedi

    Really Nice, and Informative, i am Agree with your review, i need help from you if you have time, i am also a SEO Specialist, i always busy in making 100% Effective SEO Strategies for the business i am working for, but i don’t have time to pay attention on my personal blog for SEO, Yeah i am you and updated with the latest trends of SEO and i also use to write informative articles related to Google Updates and SEO Tricks on my blog http://www.shajeefareedi.com , but i don’t have time to create backlinks or do some SEO of my blog, but my blog is optimized and it is ranked on many keywords because of strong On-Page Optimization, can you please help me to provide me some trick to get ranked on the 1st position without paying much time to my blog for SEO as it is already ranking on 2nd page of 9th position on few keywords.

    I am waiting for your Reply

    Thanks to pay your time to my comment