Could you imagine just interviewing key people via Twitter and not having any other contact with them?
That’s exactly what Toby Bloomberg did when she questioned dozens of social media experts for her ebook, “Social Media Marketing GPS: A Guide to Social Media 1 Tweet at a Time.” The entire book is written in a 140 characters or less format. Even the questions are 140 characters or less.
I thought this was quite creative and different. However, at times, it was hard to read and understand. I read this book on my iPad and was happy at how clear and crisp the pages appeared. However, the links that were offered were not clickable, so at times, I either ignored them or took out my laptop to look them up on my own. When I tried reading the ebook on my laptop, I also tried clicking the links and they didn’t work there either. It was frustrating to me to have to manually look up links.
However, Ms. Bloomberg offers some interesting information written more for the intermediate social media enthusiast than the newbee.
Every chapter begins with a “Tweet Intro,” where Ms. Bloomberg offers her knowledge and expertise on the subject. Since each tweet is written in 140 characters or less, certain words are abbreviated and it often took me a moment or two to figure out what the short forms meant.
After that, Ms. Bloomberg goes directly into the interviews. She gives the experts’ names, however, a typical reader won’t know who these people are. As a matter of fact, I didn’t know most of the people she interviewed in the ebook. That was my biggest complaint, because I wanted to know who these people were and what is their area of expertise.
The end of each chapter includes key concepts and then a series of questions to ask about the campaign. I thought that this was clever and thought-provoking, with questions such as “How will you determine where your customers are having conversations on the social web?”
Social media is about conversation and brand recognition. Ms. Bloomberg touches upon these areas in her 140-character tweets. She also writes about how to create real relationships via 140 characters or less. Through interviews and then her conclusion, Ms. Bloomberg shares how strong bonds are formed online because “people want to feel that they matter and you value the relationship.”
Another area I found interesting is that she and the experts claim that including RSS (Real Simple Syndication) is important in your social media plan. The RSS feed enables readers to subscribe via a Google reader or any other type aggregator and then when new postings appear, the reader will “push” the information out .
At the conclusion, Ms. Bloomberg goes back over the key questions asked in each chapter and combines it into one chapter to help the reader establish his/her own social media strategy for his/her business.
I liked that Social Media Marketing GPS was totally different than any other social media book I have read because it was done in a social media format. I found that appealing and interesting which made me want to keep reading.
The ebook is only available on Toby Bloomberg's blog, Diva Marketing Blog.Powered by Sidelines