Are you ready to take social media marketing to the next level? If you are, Ric Dragon’s book is for you. Dragon will show you how to develop a strategy tailored for your immediate organizational goals.
Social Marketology is based on three premises. The first premise is that social media behaviors follow patterns. By understanding these patterns, we can work within an area that is full of new information and change. The second premise is that it is really valuable for an organization to bring social marketing tools into their everyday operations. And the last premise is that not all social media projects are the same. So, we have to carefully choose the one that is best for our organization.
Marketing is often understood to be a black art where practitioners try to persuade people to buy things that they may not need. Students of marketing are exposed to concepts like product, price, place, promotion, differentiators, just to name a few. One of the key jobs of a marketer is to increase sales. In the bridge between the created goods and services and those who consume them, the process of social marketology has the most value.
As Dragon shows, social media marketing is very different from conventional marketing. Social media is much more viral and popular. Consumers spend a lot of screen time trying to interact with others in social media, and advertisers want to be in that place too. But people’s chief aim isn’t to be a target for the advertising agenda. Instead, they want to strengthen the relationships they had made with people they know.
For Dragon, social media marketing involves an intricate process. It is a framework that will provide the foundation for any type of project. Dragon’s framework consists of focusing on desired outcomes, incorporating knowledge of the brand, identifying the customers and communities they belong to, creating an action plan for your project, and executing, measuring, and reinventing social media activities. The steps may be entered at different places, depending on the nature of the organization.
Social media is changing quickly. We need a framework for understanding these patterns in this changing environment. Dragon gives us that chance in this book. All we have to do is learn his framework and put it into practice.Powered by Sidelines