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Book Review: Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival by Robert Brands and Martin Kleinman

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Many business entrepreneurs wondered a while ago whether or not they should innovate. According to Robert Brands and Martin Kleinman, we must innovate, and our success as a business largely depends on innovation. Innovation is more important today than ever because it is a holistic strategy that leaders create. Innovation is what makes businesses flourish in the right environment.

Innovation isn’t easy though.  It takes courage and a lot of guts and it is not for the weak willed. In order to innovate, business entrepreneurs must take risks. To be innovative means that entrepreneurs must try things that have never been tried before in order to see if there is a need for a particular kind of product.  If there is a need for the product, the entrepreneurs end up winning. If there is no need for the product, the entrepreneurs have to go back to the drawing board and think of another innovation for the product.

Robert’s Rules of Innovation presents a new way of doing innovation, equipping the reader with all the principles that (s)he will need to be successful. Robert’s ten rules of innovation are the hallmarks of encouraging entrepreneurs to flourish in their business. The ten rules of innovation will help entrepreneurs to inspire, lead, and drive the process of innovation, manage the risks associated with the innovation, create a formalized New Product Development (NDP) process, encourage others to try new things, build value for the innovation proposed, create accountability, train and coach staff, remain open to new ideas of all kinds, observe and measure the new innovation for success, and grow a company’s profitability. 

This book has a wonderful message. I loved it because it inspired me to think passionately about being creative in all of my daily endeavours. We live in a time when we must be creative in order to lead productive and happy lives. And this is especially the case in the business world.

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About Irenesroth

  • http://www.lunch.com/DrJosephSMaresca Dr Joseph S Maresca

    Quote:
    “The ten rules of innovation will help entrepreneurs to inspire, lead, and drive the process of innovation, manage the risks associated with the innovation, create a formalized New Product Development (NDP) process, encourage others to try new things, build value for the innovation proposed, create accountability, train and coach staff, remain open to new ideas of all kinds, observe and measure the new innovation for success, and grow a company’s profitability. ”

    Response: Value is at the heart of innovation. If an idea is truly valuable and innovative- people will be glued to it-
    especially if scarce resources are conserved or money is saved.

    Institutional resistance is a difficult hurdle to overcome; however,
    a strong human resources department and
    Board of Directors can usually overcome
    the obstacles internally via employee
    transfers or hiring the innovators as outside consultants so that they can operate in an “organic organizational mode” rather than the traditional hierarchical organizational design which can thwart innovation at every turn in the process.

  • http://www.adolescentgirlsblog.wordpress.com Irene Roth

    You are so right. Traditional hierarchical organizaton can really thwart innovation. This is one reason why this book is such an important contribution to the literature in this field.

    Thanks so much for your comment!