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Book Review: OpenX AdServer: Beginner’s Guide by Murat Yilmaz

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Do you have an interest in online advertising? Are you a blogger or website administrator that would like to monetize your workspace? If so, I know of a book that might be of interest to you.

Packt Publishing has just released OpenX Ad Server: Beginner's Guide. True to the title, I found this book can guide the reader from zero knowledge of online advertising to capable user of the popular OpenX Ad Server. (An open source platform for configuring and running online advertising campaigns.)

The author assumes the reader has no previous knowledge of online advertising, so the basic concepts are clearly explained in the opening chapters. Advertisers, Campaigns, Banners, and Zones are all given high level introductions, then later deep-dives as you are exposed to all the configuration and minute details associated with each. The book is set up in a very logical manner, with a nice template used for the detail chapters: explain the component in a high level, then walk the reader through Open X's implementation of the abstraction in step-by-step detail. (The steps are accompanied by many useful screenshots, by the way. The high level theory is accompanied by understandable diagrams.)

The OpenX product itself is freely available (open source) software. I found it to be user friendly and easy to understand. The book does a good job of teaching you the concepts behind the server.

If you're not exactly a technical wizard, don't worry. This book shows you everything you need to know, including copying files to your server, setting up your database, etc. As for running the actual OpenX server, the reader is given screenshots and explanations for almost every task required.

All things considered, I believe this book delivered on its promise. OpenX is made clearly understandable to the reader, no matter how much experience the reader had before cracking the book open.

I wish every technical book were this straightforward! The book can be found at Packt Publishing's website.

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About Rick Wagner

  • Villi

    This is a perfect book to learn online advertising concepts in general as well. So, you buy two books at the price of one.