Social media sites, including Myspace and Facebook, are great for putting yourself out in cyberspace to find business and personal connections. Most of these platforms merge business and personal chatter until they become indistinguishable from one another, sometimes in an embarrassing manner. But by its very nature, Linkedin is designed to handle solely business and job related networking. There’s not a lot of room there for braggadocio bulletins about drinking or celebrity encounters. LinkedIn means serious business.
LinkedWorking: Generating Success on the World's Largest Professional Networking Website, by authors Lewis Howes and Frank Agin, picks up where the first generation of LinkedIn tutorials left off. Instead of instructing the reader on merely the nuts and bolts of the site, LinkedWorking shows users specific tricks that they can use to make the most of their LinkedIn experience. In the compact 120-page book, Agin and Howes address how everyone, whether they're a CEO, author, publicist or salesman, can use this social media platform to their advantage.
The authors of LinkedWorking assume that the reader already knows a few things about the site, and it focuses more on advanced techniques than how to send an invitation. There are screenshots here and there to make a point, but most of the book concentrates subjects, such as starting and maintaining a LinkedIn group. Howes, a former college and arena football star, cites examples of how LinkedIn helped him to make enduring contacts for his sports marketing firm after he formed a LinkedIn group called the Professional Athlete Network.
LinkedWorking provides inspiration for the person who uses LinkedIn’s basic functions, but isn’t getting the results they want. Howes and Agin use success stories to illustrate business virtues like persistence, contributing answers to other users’ questions, and making the most of all your LinkedIn ties, whether they are weak links or strong ones (referred to as “capstones” by the authors.) Keeping a copy of this book by your computer might be a good idea as a reminder to try something different during your daily visit to LinkedIn.