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Book Review: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand by Dave Kerpen

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It’s amazing how many books there are on social networking. Since I wrote and published my book, Everything You Ever Wanted to Know About Social Media but were afraid to ask… in August 2009, there have been hundreds of books that followed.

Dave Kerpen, author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), is just another one of those books that talks about building a community, being authentic, responding quickly and providing value.

But what is unique about Kerpen’s book is that he approaches social media with an advertising bias. Using nano-marketing he sent his wife a Facebook ad which was so narrowly targeted that only she could see it. I thought that was brilliant, except, he doesn’t tell the reader how to do it. He just explains what he did.

A question that I’m asked all the time is how to build a community? Kerpen provides practical tips answering this.  It’s not something that happens overnight. First you need to show your customers where to find you on each social media site.  Every email you send, every receipt you provide, on every inbound or outbound phone call and every piece of signage you produce, should point to your sites. Overtime, your community will naturally grow.

One thing I found quite clever that was mentioned in Kerpen’s book was that if you want people to “like” your fan page, you can ask them to type “LIKE (page name)” into their smartphone and text/send to Facebook at 32665. If you do that, you will automatically be a fan.

Likeable Social Media was well-written and inspiring. However, Kerpen did promote his company throughout the entire book. I think it would have added more value if he didn’t include so much about his company. It seemed “pitchy” to me.

I also liked that he offered concrete action items at the end of each chapter. I thought that was really good and will help his readers focus on the direction of where they want to go.

Many of his case studies have been used multiple times before in other books like his, but he did offer some new case studies that I thought added some value to the read.

If you’re looking for a basic social media book that helps you understand the industry, I would recommend picking up a copy of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).

About Hilary Topper

  • Nathan

    ** I do now know Hilary and just attended the first LikeableU **

    I found this article backhanded and hypocritical. “It seemed “pitchy” to me.” was a piece you wrote however your first sentence in this article was “Since I wrote and published my book, Everything You Ever Wanted to Know About Social Media but were afraid to ask…”

    Dave broke down the FB algorithm- I would hardly consider this beginner. At my company we focus on always giving value and have several thousand users. Not only did I, a social media founder, get value out of the book, I purchased it for our entire staff. I highly recommend this book for advanced social media users!

  • Hilary Topper

    I was actually praising Kerpen on his book. I’m sorry you feel this way Nathan. Good luck to you…

  • James Deboard

    Thanks Hilary. Great article, I plan on acquiring the book and using it in my business.

  • hilary topper

    James, I think you will get a lot out of it. Thank you for your comment. Kerpen has a lot of good information to share. Best to you…

  • Ellen

    From what I’ve seen, I think Likeable is an exceptional company that has helped to break barriers using social media. However, I also agree with Hilary. She provided insight on what the book is about, the good and the bad. Thanks for the review, Hilary!

  • hilary topper

    Thanks Ellen. Appreciate your comment.

  • Harold

    I am new to Social Media and just read this review. It makes me want to get both books. I do not know Nathan or Hilary or Dave but it seems to me that Nathan complaints are unfair. I also don’t know what LikeableU is but it sounds like another “pitch” from Dave.

  • Janice

    I too feel like this review is a little back-handed. Few book reviewers bring their own titles into reviews –that’s what your bio is for. Every compliment is a set up for a negative comment thereafter. It doesn’t come across as fair and balanced, it reads as sour grapes. Sorry. I won’t be buying either.

  • Hilary Topper

    Janice, it was not my intention to be back handed at all. I just felt as though it was another one of those books that talked about the same thing – building a community, marketing to the community, etc. I wanted to see something new and innovative in this book and I didn’t. I thought it was well-written and well thought out. I just wish he had added something new in there. I actually thought the review was overall positive. Sorry you felt that way…