It’s amazing how many books there are on social networking. Since I wrote and published my book, Everything You Ever Wanted to Know About Social Media but were afraid to ask… in August 2009, there have been hundreds of books that followed.
Dave Kerpen, author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), is just another one of those books that talks about building a community, being authentic, responding quickly and providing value.
But what is unique about Kerpen’s book is that he approaches social media with an advertising bias. Using nano-marketing he sent his wife a Facebook ad which was so narrowly targeted that only she could see it. I thought that was brilliant, except, he doesn’t tell the reader how to do it. He just explains what he did.
A question that I’m asked all the time is how to build a community? Kerpen provides practical tips answering this. It’s not something that happens overnight. First you need to show your customers where to find you on each social media site. Every email you send, every receipt you provide, on every inbound or outbound phone call and every piece of signage you produce, should point to your sites. Overtime, your community will naturally grow.
One thing I found quite clever that was mentioned in Kerpen’s book was that if you want people to “like” your fan page, you can ask them to type “LIKE (page name)” into their smartphone and text/send to Facebook at 32665. If you do that, you will automatically be a fan.
Likeable Social Media was well-written and inspiring. However, Kerpen did promote his company throughout the entire book. I think it would have added more value if he didn’t include so much about his company. It seemed “pitchy” to me.
I also liked that he offered concrete action items at the end of each chapter. I thought that was really good and will help his readers focus on the direction of where they want to go.
Many of his case studies have been used multiple times before in other books like his, but he did offer some new case studies that I thought added some value to the read.
If you’re looking for a basic social media book that helps you understand the industry, I would recommend picking up a copy of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).