Entrepreneurs encounter numerous business challenges on a daily basis. They must solve these difficulties with little help or guidance from others especially when starting a new business. The lack of support may cause some individuals to avoid becoming entrepreneurs or cause others to quit.
J.J. Ramberg and her associates provide a resource to assist entrepreneurs with their business problems. On their television show, MSNBC Your Busines, they interview successful entrepreneurs and discuss creative solutions to business problems.
However entrepreneurs rarely have time to watch television. To make the information more available, the authors wrote It’s Your Business: 183 Essential Tips That Will Transform Your Small Business . The reviewer used the Kindle version for this review.
The book contains gold nuggets of advice mined from six years of interviews conducted by the authors on the show. It’s eleven chapters on how to succeed and grow your business. It covers everything from raising startup funds to management, marketing and organization.
The reviewer enjoyed the interactive features of the book the best. The authors included QR codes throughout the book that offer the reader segments from MSNBC Your Business. The video clip presents the entrepreneur who created the tip to solve an actual business delemma.
It’s Your Business: 183 Essential Tips That Will Transform Your Small Business offers stand-alone tips two to three pages in length. The tips provide short, quick and to the point help. They don’t need to be read in sequence. Peruse the tips during lunch, hanging out at soccer practice or waiting for a doctor appointment.
The first twelve tips tell you how to raise funds to build or grow a company. It provides information on finding a source, getting an interview and presenting your information. The tips will teach you how to create, polish and present an elevator pitch. Don’t waste those opportune moments stumbling over words. Be sure to have a presentation ready on your tablet or phone for presentation to prospective investors whenever the opportunity presents itself.
“Chapter Two: Getting It Off the Ground” contains thirteen tips for launching a new company or product. Ramberg gives advice on setting up a partnership and trade marking your name. Some of the tips suggest ways to test new products using focus groups and existing clients.
Whereas the first two sections targeted start-ups, the middle sections provide advice for established businesses. These tips give advice on human resources, closing the sale and growing the business. They help entrepreneurs get the best use from existing assets including employees and clients. Yes, clients are assets.
Tip # 72 recommends creating an employee help guide. It provides important advice especially for small companies that can’t afford staff redundancy. Having a how to guide for each position not only helps when an employee leaves, it also helps when someone is on vacation or out sick.
Many small companies have limited budgets for marketing. Chapter eight provides ways to market your company and product efficiently. It includes several tips on using the Internet successfully and utilizing SEO (search engine optimization). Non-technology oriented business owners will appreciate this section.
Additionally, the authors provide several tips on stretching marketing dollars. Get ideas on how to share expenses with other companies. In this section, the reader discovers how Kara Kurcz of Solas Fashion gets celebrities to market her products – for free.
The last chapter, “Running the Office” seems a little too micromanaging. These tips may have a tendency to annoy employees and be more trouble than they are worth. Take a look at them, you decide.