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Book Review: I Hope They Serve Beer in Hell by Tucker Max

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Tucker Max can hope all he wants, but when it comes to eternal damnation he doesn’t exactly have a choice. Unless of course one can think of another punishment for a man whose more tame offenses include hiding the crutches of a distracted cripple and crashing a car into a donut shop.

“I Hope They Serve Beer in Hell” published by Kensington Press, is 277 pages of non-stop drinking, debauchery and fornication. It’s a collection of stories that track a man from law school to a life of complete indulgence. With blunt honesty the author recounts the true exploits that garnered him women, cult infamy and a six-figure income. This anthology captivates the reader with its humor and complete absurdity.

There’s “The Austin Road Trip,” a quaint weekend adventure that left a hotel lobby covered in faeces and the Texas carnival industry in ruins. In “The Pee Blame” Tucker wets his own bed and somehow manages to get a complete stranger to pay for it. In the “Infamous Charity Auction Debacle” his drunken belligerence leads a respected law firm to offer him a golden parachute so they can be rid of him. When “Tucker Goes to Vegas” he takes ridiculousness to new heights as he impersonates a Christian rapper and goes without sleep and sobriety for 72 hours. And in “The Midland, Texas Story,” an intended vacation from his daily madness, he manages to somehow involve himself with a shovel-wielding, dog-chasing redneck and a mass grave filled with goats.

The ironic part of Max’s book is that he might not be the funniest one in it. His college buddies (think the Jackass crew with Ivy League brains) provide a foil for his insanity.

The standouts are Slingblade, a man whose pickup lines include gems like “fellatio won’t fill the hole in your soul” and “I go to the gym, you should try it sometime.” Who no doubt does Ignatius Reilly (Confederacy of Dunces) proud every time he opens his mouth. And “El Bingeroso,” a law school buddy who spent his elementary school days in Special Ed (his diagnosis was based on his propensity for eating paste), out-drinks Tucker at a 3:1 ratio. He livens up stories by drunkenly threatening redneck policemen and kicking trucks.

The characters are hilarious in and of themselves, but it’s the interplay between them that puts it over the top. The tone is conversational and honest, allowing it to remind any reader of things they’ve done with friends. It is in this that Tucker’s talent and the strong point of the book clearly lies; capturing the essence of comedic dialogue. He can carry a room, but so can plenty of others. His unique and valuable skill is the ability to recognize it in other people, and to have the balls to run with it. His narcissism permeates his entire existence, but in this case, he allows humor to prosper in any character, even when it outshines himself.

There are plenty of problems in this book, don’t get me wrong. And like the author himself, the book is not without its flaws. Max’s cleverness is at times sacrificed for boyish immaturity, as in “she was super-hot,” and talking in the third person.

It is not without merit to label him misogynistic, but I think it may be misguided. He sleeps with a lot of women but he’s not a player using deception to stroke his ego. Instead, he’s brutally honest and straightforward with what he wants. Coincidentally, it’s the bona fide womanizer himself – the one whose actions teeter on the edge of domestic violence – that ultimately tells women what they need to hear.

“Ladies let me give you some advice: Men will treat you the way you let them. There is no such thing as “deserving” respect; you get what you demand from people,” Tucker Max said.

His drinking is excessive, even amongst hard-hitters. But there is no reason for that to entirely diminish his credibility. I’m sure he’s the first one to admit that he has a problem, so let him deal with it on his own time. Substance abuse hasn’t stopped us from appreciating some of the greatest writers in history so why should it start now?

At times too, his stories cross the line. “The Worst Tucker Story Ever” is aptly titled, as it’s one of the worst stories I’ve ever read. Finding humor or even laughing at the absurdity of an abortion is difficult to say the least. It comes with a disclaimer but that doesn’t make it any less wrong. No doubt a book like this carries the innate risk of offending people, but even the relatively open-minded will utter a gasp or two through the course of reading it.

The critics can pan the immorality of this book until they are blue in the face (and believe me they will) but ultimately, his own logic clears him. In putting himself completely out there – depravity and all – he’s living proof to the success of his own model. I’m sure that at this point, you’ve concluded Tucker Max is an asshole of epic proportions. Rightfully so, but don’t let that cloud your judgment, or block you from appreciating the message of his book. Thinking that it is solely about alcohol and sex is to think that “Fight Club” is about punching people in the face.

Like most great works, the message is hidden and conveyed through entertainment and flash. Beneath deviance and sexual conquest, this book has deeper meaning within it. In each story Max bombards the reader with a single question: “If I can get away with all this shit, what do you have to be afraid of?”

Here we have a man who blatantly contradicts nearly every rule in the book, yet we continue to cling to our social constrictions. In caring wholly about himself, Max accomplished that which we all desire: success without sacrificing integrity and respect whilst ignoring the status quo.

You don’t even have to drink to understand the beauty of this message. Nor is it a requirement to sleep with everything that walks. In fact, that’s the opposite of what he advocates. You can love the antics, but you aren’t supposed to emulate them.

“All that Adam had, all that Caesar could, you have and can do,” Emerson once wrote.

Greatness isn’t reserved for a select few and neither is honesty. Emerson presented a message of existential equality in which anyone, with the guts for it, can do themselves proud. So too, does Tucker Max, only beneath a tapestry of drunken bitterness and a lack of shame… The vastness of his kingdom may not venture far from a barstool and a mattress, but that doesn’t mean yours has to. The success of our greatest heroes didn’t come from playing the game or following in footsteps, it came from confidence and being true to themselves. Anyone can do what he does, that is strive to be the best possible version of yourself.

When Machiavelli wrote (with but a twinge of political correctness) that “because Fortune is a woman, it is necessary, in order to keep her down, to beat her and struggle with her” he wasn’t advocating an existence of timid complacency and reaction. Rather, like Max, he urged one to grab life by the throat and shake it for everything its worth.

Build your own life – because you can never match theirs – but build it as you please. What you lack in notoriety or fame, make up tenfold with passion. It doesn’t matter what you do, and Max stretches that maxim to its very limits, as long as you do it well.

You can miss this point entirely and still enjoy the book; there is plenty of entertainment here for the never-sober frat boy looking to relive his glory days. But there is no reason to stop there. Much can be learned from a man who achieved success and fame through channels almost entirely self-created. Forget all the self-help books because there is nothing more empowering than the refusal to subdue your personality for the sake of others. And that is what this book emphatically supports, a selfish belief in your own abilities and the tenacity required to fully utilize them.

“I Hope They Serve Beer in Hell” is in the purest sense a guilty pleasure read and it consists of every thing a decent human being ought to avoid. Even so, a valuable lesson rests between the lines: not only should you do what makes you happy, but if you do it well enough, someone might pay you for it.

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  • Robert

    Just picked up a copy on Amazon. Better be as good as everyone says it is.

  • ryan

    You won’t be disapointed.

  • Dave

    Ryan – that’s a great book review! Very well written and thought out.

    My favorite quote from your review: “What you lack in notoriety or fame, make up tenfold with passion.”

    Despite the fact that Max obviously terribly misunderstands Hell – you expose a great point in this review!

  • jack reilly

    well said, brother. I read it because of this review, and i am obsessed with tucker max now. good job bro

  • ryan

    obession wasn’t my intent, but I’ll take what I can get.

  • Jeff

    Funniest book I ever read!

  • slf

    Nice review.

  • james teasley

    Nice job.

  • ihh

    Good work.

  • Dr. Nick

    Shit is hilarious.

  • Holly

    This book is an amazing take on life and its hilarity. The review is pretty awesome as well.

  • ryan

    thanks for the comments guys.

  • the dude

    Good work, I have read this book and the review is apt. Definately worth the money.

  • Lisa

    Excellent review, really will pick it up and truly have been thinking about…..” a single question: “If I can get away with all this shit, what do you have to be afraid of?” So real.
    Thank you Ryan, keep it up! You are on my Favorites List:)~

  • Galventine

    Best book ever

  • Jumbo

    Spot on review

  • Serpantine

    Love the book so much

  • jimmy

    got the book at barnes and noble last night. last copy.

  • Jordan Golson

    Excellent review Ryan, I’ll be sure and pick up a copy or 10!

  • Guy

    Best Christmas present I got this year….

  • ryan

    thank you.

  • Daphne

    Great review for a great book. Nice job.


    Fantastic book. An easy read, and any man who is in college, or who is in his 30’s or middle-aged who wants to re-live his youth should definitely READ THIS BOOK.

    Just make sure to hide it from your girlfriend or wife.

  • DFL

    anyone know how the book is selling?

  • Mon-T

    if u havent already read this book, BUY IT, its hilarious

  • JOE


  • Eric

    The only problem is this: Tucker Max stories aren’t true. He embarrassed himself on a satellite radio show (Opie & Anthony), after being exposed as a liar. From Wikipedia:

    “On June 27, 2006, Max appeared on the Opie and Anthony show on XM Satellite Radio. After Max told his “Tucker Tries Butt-Sex” story, the hosts asked him about the video referred to in the tale. Max stated the tape was destroyed, which invited skeptism[16]. He also claimed that there was no police report for a collision discussed in his “Absinthe Donuts” story, casting doubt on its truthfulness. Max was then led to believe his headphones had broken. While Max’s headphones were off, the audience was told Max was lying and later he was compared to author James Frey.[17] When leaving the studio, Opie threw his book at a window, meanwhile Jim Norton tore the same book to pieces. Max left the building, allegedly giving show producer Erik “E-Rock” Nagel the middle finger. No reference to the appearance can be found on Max’s (heavily moderated) website.”

    In addition, here’s a select post that summarizes only some of the inconsistencies and apparent lies within the Tucker Max short story collection:

    “Just to get the record straight: A reporter tried to confirm Sushi Pants, and was unable to even find the restaurant Tucker seemed to be referring to, much less anybody who remembered it, despite the large crowd there.

    The Buttsex story is full of many logical holes — the major one being, it’s so dark in the room that Tucker can’t tell he’s been crapped on, but somebody is still, supposedly videotaping it from the closet.

    The Pepper Spray story is also logically impossible due to the construction of a pepper-spray canister and its safety cap — you could lay on one all night and it wouldn’t go off.

    Tucker appears on the Anthony and Opie show, and completely lacks any of the brilliant sarcasm or cutting comebacks that he purports to have in his stories.

    Tucker has pictures of himself at a party with Katy Miss America or whoever she was (although of course that doesn’t mean he had sex with her) and pictures of himself with the girl who got “I Fucked Tucker Max” on her cooze. (Although the tatto should probably have been “I desperately fucked dozens of losers over the years, and Tucker Max was the culmination of it all”).

    Tucker has been unable to produce a police report for the absinthe donuts story — anyone tried to find one? Surely, if an unindentified car crashed through the front of a shop, it would have made the papers.” source

  • http://JR JOHN ROPER


  • unknown

    get a life man this is ridiculous

  • Miss Thang

    going to have to read it now.

  • Bon Chicka Wow Wow

    i loved the book. it rememinded me of “a million little pieces” but this guy is a bigger dick. just like you dave!

  • Redwan

    The book is definitely worth reading

  • Ryan Holiday

    I know Tucker Max, and can assure you that this book is 100% bullshit. Ask him about how he screws over the Rudius Writers too.

  • Richard

    Yes, in fact it does matter if its true or not. He claims 100% honesty and that is HUGE reason why his books sell and he is popular. If everyone knew these were just fictional stories, they would be laughed at for a minute and forgotten.

    The fact of the matter is his stories are complete bullshit. Its laughable and at the same time pathetic that so many people admire this guy.

  • Nikki

    Once you started reading this book, you cant stop.

  • Kami

    This book is amazing so far.

  • jim

    his stories are not real- but they are funny. he is full of sh*t when he says they are “all true”- what crap.

  • Niall Lea

    Have read the book, yeah its OK, but everyone has some stories like this from their youth, but with less misgony and sociopathic overtones, I’m not really sure what the big deal is, they’re not laugh out loud funny, not cutting satire, or even paticularly edgy, just some rich kid bragging about drinking and having sex, that is if the stories are to be believed

  • BoysForPele

    hmmm, Freud & Jung would have their own indulgences with this work. Little boys become intoxicated beyond maitenance and chase the “acclaimed asshole” character type. There is much more than our sensory adaptations can perceive. Listen to some Tori Amos and excavate your true reflection.

  • sonia

    Just got a copy from Amazon… Better be as good as whats said

  • Vincenzo

    Tucker Max is a douchebag and a liar.

  • dave

    this is an awful book, and should be under the fiction section; 95% of it never happened.

  • cecelia22

    Does anyone think it’s total crap????

  • funnyhaha

    Stupid,dumbing down “literature.” When is my generation going to develop some intelligent wit? This is pure junk. This is for people that can’t think…just need moronic crap to feed their minds. Airhead author. Airhead readers.